The Ask
As creative teams are often decentralized, marketers at the Japan Visa headquarters are challenged to build fresh, regional visual libraries. Getty Images proved the ideal partner to deliver authentic stills and video content including friends dining in Osaka and enjoying matcha ice cream under the neon lights of Tokyo.
The Solution
Our Japan-based community jumped into this project, excited to deliver the sights, sounds, and flavors of Osaka and Tokyo via a series of photo and video briefs. Three briefs and more than 300 curated assets later, the Japan Visa team has a new library optimized for multiple usages including social and digital ads. Getty Images' uncapped indemnification, secure model & property releases, and exclusivity provided Visa with unique, commercially viable, ready-to-use content at a competitive price.
CASE STUDY: CUSTOM CONTENT
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Bring purchase moments – dinner in Osaka, shopping under the neon that lights up Tokyo, matcha ice cream with friends – to life with authentic moments captured by Getty Images photographers and videographers in Japan.
Our Japan-based community jumped in to this project, excited to deliver the sights, sounds and flavor of Osaka and Tokyo via a series of photo and video briefs. As a distributed team, centralized marketers at Visa headquarters are sometimes challenged to build fresh regional libraries, and Getty Images was an ideal partner. Three briefs and more than 300 curated assets later, the local Japan Visa team has a new library optimized for social, digital ads, and virtually any other use. Getty Images' uncapped indemnification, release process, and exclusivity mean that Visa has unique, commercially viable content at an incredibly competitive price.
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O pedido
Dar vida a momentos de compra - jantar em Osaka, compras sob o néon que ilumina Tóquio, sorvete matcha com amigos - com momentos autênticos capturados por fotógrafos e videógrafos da Getty Images no Japão.
A solução
Nossa comunidade baseada no Japão entrou nesse projeto, empolgada em oferecer as vistas, sons e sabores de Osaka e Tóquio por meio de uma série de briefings de fotos e vídeos. Como uma equipe distribuída, os profissionais de marketing centralizados da sede da Visa às vezes são desafiados a criar novas bibliotecas regionais, e a Getty Images era o parceiro ideal. Depois de três briefings e mais de 300 ativos selecionados, a equipe local da Visa noJapão possui uma nova biblioteca otimizada para anúncios sociais, digitais e praticamente qualquer outro uso. A indenização, o processo de release e a exclusividade ilimitados da Getty Images significam que a Visa tem conteúdo exclusivo e comercialmente viável a um preço incrivelmente competitivo.
Estudo De Caso: Conteúdo Personalizado
El Pedido
Dar vida a los momentos de compra (cena en Osaka, compras bajo el neón que ilumina Tokio, helado de matcha con amigos) con auténticos momentos capturados por los fotógrafos y camarógrafos de Getty Images en Japón.
La Solución
Nuestra comunidad con sede en Japón participó en este proyecto, entusiasmada por ofrecer vistas, sonidos y sabor de Osaka y Tokio a través de una serie de briefs de fotos y videos. Como equipo distribuido, los profesionales de marketing de Visa a veces se enfrentan al desafío de construir nuevas bibliotecas regionales, y Getty Images fue un socio ideal. Luego de tres briefs y más de 300 activos seleccionados, el equipo local de Visa de Japón tiene una nueva biblioteca optimizada para anuncios sociales, digitales y prácticamente cualquier otro uso. La indemnización, el proceso de liberación y la exclusividad sin límite de Getty Images significan que Visa tiene contenido único y comercialmente viable a un precio increíblemente competitivo.
Caso de Estudio: Contenido Personalizado
ALL CASE STUDIES
VISA
THE ASK
Our Japan-based community jumped in to this project, excited to deliver the sights, sounds and flavor of Osaka and Tokyo via a series of photo and video briefs. As a distributed team, centralized marketers at Visa headquarters are sometimes challenged to build fresh regional libraries, and Getty Images was an ideal partner. Three briefs and more than 300 curated assets later, the local Japan Visa team has a new library optimized for social, digital ads, and virtually any other use. Getty Images' uncapped indemnification, release process, and exclusivity mean that Visa have unique, commercially viable content at an incredibly competitive price.
THE SOLUTION
