The Ask
Toyota was seeking updated imagery for its social channels to continue connecting with fans. The images needed to engage their audience, while working within production limitations due to COVID-19.
The Solution
Getty Images’ creatives came up with the concept of shooting miniature model cars for Toyota to make them look real. Photographers around the world were selected to blend real locations with unique miniature model cars, using specialist techniques and hand-built sets. Getty Images’ contributors combined imagination and reality to create a library of unique images for Toyota, inspiring engagement and discussion on their social channels.
Roll over the images for a behind-the-scenes look at the creative process.
CASE STUDY: CUSTOM CONTENT
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