By identifying cultural shifts and interpreting trends,
Getty Images and SeeHer are changing the way women are positioned in advertising and entertainment. Together, we are powering unbiased, inclusive, and effective representation that will resonate with target audiences and drive measurable results for visual marketers.
81% believe that people should be free to express their gender through clothing, hairstyles, mannerisms, etc.
This is what leadership looks like.
As the focus on diversity and inclusion has increased, the advertising industry has become more sensitive to accurate depictions of women. But there is still work to be done in intersectional brand communication and storytelling.
Getty Images and SeeHer are working together to help marketers understand the importance of their visual selections and help eliminate one-size-fits-all representation.
Download the summary or the complete toolkit and partner with Getty Images to understand how
positive visual storytelling can help change the narrative for women of all identities and how to
put that knowledge to work for your brand.
We can help fuel your narrative
Source: DEI Imagery Toolkit
Source: DEI Imagery Toolkit
(Source: Getty Images Visual GPS, 2022)
Learn more about Getty Images' capabilities, Custom Content or contact us for a demo
more likely than white women to
experience discrimination
5x
BIPOC women are almost
show women with long, naturally colored hair who are wearing feminine, form fitting clothing
HOWEVER, Gender expression for women in popular visuals is limited
90%
of American women experience discrimination
or bias because of more
than one aspect of their identities
53%
of Americans
are attracted to the same sex or equally attracted
to both sexes.
13%
of visuals
<1%
Queer women
are featured in
White women are more likely to be depicted in popular visuals than women of color, though most of the world is not white.
Getty Images proprietary research shows that
(Source: Getty Images Visual GPS, 2022)
OF WOMEN say that images in ads featuring women their age reinforce outdated stereotypes
69%
Our youth-oriented culture tends to ignore mature women, which means there are fewer positive and realistic portrayals of older women in media.
adult women have a
disability of some kind
1 in 5
of visuals
<2%
Women with
disabilities appear in
An Imagery Toolkit for
Inclusive Visual Storytelling
WOMEN
Curate visuals based on insights
Create exclusive content
Manage and distribute across your teams
Amplify your message
Click here to to download the toolkit or
here for the 2 page summary
Download the Toolkit