Visuals matter more than ever
90%
PRECISION
HARDWARE
TOOLS
EFFICIENCY
TEAM
SAFETY
of consumers believe that
the way we treat our
planet now will have
a large impact on the future
84%
of all commmunications are visual
60%
more time is spent on media during the COVID-19 crisis
At Getty Images, we do more than just believe in the power of imagery to create change – we drive it.
Climate visuals need to move away from visual cliches and move toward solutions
62%
9%
of climate change imagery in the news media showed causes, impacts, or politicians
but only
There is a genuine need to move the climate change visual language forward.
Visual Recommendation:
Tell the human story.
Business and financial sectors are committing to more ambitious sustainable goals than ever before.
Sustainability is here to stay
consumers expect brands to be environmentally aware in all of their advertising
7 in10
Getty Images has industry leading expertise on visual storytelling.
We can provide guidance on your visual asset gaps, looking through the lens of sustainability and inclusion & diversity. Find out how we can help you create and chose the right content that will resonate in this new environment through our new sustainability content or by creating custom content that’s exclusive to your needs.
Access the full
sustainability report
VISUALIZING
Sustainability
showed solutions
Tell real stories of what individuals, communities and businesses are doing to support the environment.
Make it authentic, diverse and inclusive.
“A more compelling and diverse visual language for climate change is urgently required”
Everyone Cares About Sustainability
Consumer identify the environment as a leading source of worry
5
1. Dishonesty
Top
Sources for concern
2. People Being unkind
3. Inequality
4. How we treat our environment
5. Financial Security
The world has changed, has your content?
Source: Visual GPS, 2020
Click here to access the full report | Click here to watch the sustainability video | Click here to download a PDF of the guidelines