Your guide to choosing the right visuals for any project
VisualGPS
Discover the importance of including eco-friendly imagery in your visual strategy
Refresh your visual strategy
People all over the world have taken a stand for the environment and against pollution, deforestation, and plastic—and they want to see brands take their eco-initiatives further by using visuals that feature sustainable themes and details.
Consumers are worried about whats to come
62%
are deeply concerned about too much garbage
59%
are deeply concerned about climate change
54%
are deeply concerned about deforestation
57%
are deeply concerned about air pollution
58%
use environmentally friendly products
70%
are recycling
57%
use renewable energy
sources for home power
…and they’re doing their part for a sustainable future
Visual Insight.
Make sure you’re meeting modern standards of sustainability by rethinking how you choose imagery for every project. Bring the human element into your visuals to show you're taking a thoughtful approach in your environmental efforts.
Looking for imagery?
Find it here.
Read a note from
Creative Insights here
60%
are stopping the use of single use plastics
60%
are trying to do everything they can to reduce their carbon footprint
Make conscious eco- friendly choices
Sustainability Stands Its Ground
Need some inspiration? Check out this article:
Goodbye Disposable Cups
50%
are using
environmentally
friendly products
69%
are trying to do everything they can to reduce their carbon footprint
Sustainability is for all, but may look different to everyone
Visual Insight.
Strive to include representation across all demographics in your visual stories, as climate change affects people all over the world.
Looking for imagery?
Find it here.
Need some inspiration? Check out this article:
Visual GPS: Sustainability
Rethink representations of sustainability
Visual Insight.
Once symbolized by polar bears, solar panels, and icebergs, sustainable imagery is now evolving to include new visuals that feel more impactful for the today's consumer, especially during the COVID-19 crisis. Although well-known sustainable imagery still proves popular, it’s a good idea to also include visuals that aren’t as obviously tied to the sustainability movement, but still signify it for your more discerning customers.
201%
increase in searches for circular economy
230%
increase in searches for microplastic
124%
increase in searches
for polar bear
124%
increase in searches
for solar panel
Looking for insights?
By generation
By region
Gen Z is more likely to want imagerythat captures emotions, tells stories,and feels global
Baby Boomers+ want to see the directimpact of environmental issues
Millennials and Gen X want to see thedirect impact that humans have onanimals and nature
South Americans and people in APACare more likely to want images that makethem feel hopeful versus people in NorthAmerica and Europe
More so than any other factors, people in North America, Europe, South America,and APAC think images that show thedirect impact of environmental issues on people’s lives are most impactful
Help consumers overcome present-day fears by visualizing a sustainable future
Visual Insight.
As a result of COVID-19, people are recognizing the impact of human behavior on the environment—and they want to see how they can make a difference.
Interested in learning more about how you can tell engaging visual stories with the latest consumer insights?
Sustainability is an enduring Force that’s universally relevant across generations, gender, and regions. Consumers are willing to put the effort in to practice sustainability and they want brands to do the same, with 80% of people surveyed globally saying that companies should be environmentally aware in all their advertising and communication.
In light of this, I’m happy to announce that we’ve partnered with Climate Visuals—an evidence-based image library that’s aiming to create more compelling and diverse visuals for climate change—to come up with exclusive insights that you can turn into visual touchpoints for your customers.
Rebecca Swift
Global Head of Creative Insights at Getty Images
Visualizing the direct impact of environmental issues on humans, as well as nature and animals, makes imagery resonate more.
Your audience wants to make connections with imagery that’s aspirational and future facing—they want to feel like they can make a positive impact on the world.
Click here to watch the sustainability video | Click here to explore the full report