The Ask
The Brand & Marketing team at Standard Chartered Bank in Singapore were looking to create a library of images for their Asia-Pacific teams. It was important to represent diverse Asian ethnicities and capture a sense of real-life authenticity - while delivering on key business themes.
The Solution
In the course of 5 briefs, the Custom Content community in Asia has created imagery on the topics of family connections, healthy lifestyle and retail moments. With over 2,300 images to choose from, the Standard Chartered Bank team was able to access an amazing variety of settings, talent, and real-life moments for their brand library. With exclusive rights in perpetuity, and authentic local representation, this project will help differentiate this leading finance brand in various markets across Asia-Pacific.
Pt-EMEA
PT-LATAM
ES-EMEA
ES-LATAM
JA-JP
Tha-th
Portuguese
(EMEA)
Portuguese
(LATAM)
Spanish
(EMEA)
Spanish (LATAM)
Japanese
Thai
IT-IT
DE-DE
FR-FR
NL-NL
Eng
Dutch
English
French
German
Italian
Choose a language...
Case Study: Custom content
