We help brands connect and compete in an increasingly visual world.
Getty Images is a preeminent global visual content creator and marketplace — capturing, creating, and preserving imagery to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends, and powering the creative economy, we fuel visual storytelling worldwide. Click on the boxes below to explore dynamic tools and content resources.
RESOURCE HUB
Contact your Account Manager or click the logos below to learn more. If you don't have a dedicated account manager, click here to contact us.
GENERAL RESOURCES
Differentiated Content & CuratIONS
GETTY IMAGES SOLUTIONS
VIDEO
VISUALGPS: DATA, INSIGHTS & TOOLS
CUSTOM CONTENT
Use Getty Images proprietary insights and DE&I tools to make informed decisions and be intentional about your visual selections.
Explore Getty Images' full suite of products and services including data management, native advertising, and rights & clearance.
Check out our resources including our corporate responsibility page, webinars, blog, and featured collections.
Use Getty Images’ exclusive content to connect and engage in our increasingly visual world.
Learn how you can tap into Getty Images' global talent to create custom visuals tailored to your brand.
Discover our video collection with over 24 million of hours of content.
Getty Images helps you fulfill your video-first strategy
For over 27 years, Getty Images has been first in a video-first strategy helping brands find the content they need with our over 24 million online clips and millions of hours of offline video. Explore the tools below to learn more about our video offering. Click on image to link to assets.
The Power of Creative Video
Video is the number one way to engage consumers today. Getty Images has video content that can take your brand messaging to the next level.
Video Partners
Getty Images serves as the distribution partner for leading media companies, such as BBC Motion Gallery, NBC News Archives, Universal Studios, and more.
New Creative Video Shoots
Get inspired by a curation of our latest creative videos - exclusive to Getty Images, ready for commercial use, and fully indemnified.
Getty Images Video Partners
Check out our interactive landing page with information about each video collection.
The Video Archives
Editorial & Creative Video For Media
Creative Video Landing Page
Editorial Video Landing Page
Check out unique, rare, and noteworthy video content for inspiration and ideas.
Use this comprehensive tool, featuring our latest sizzle reels, to explore our creative and editorial video content offering.
Are you ready to dive in and search for video content? Start a search for creative video directly from our landing page.
Are you ready to dive in and search for video content? Start a search for editorial video directly from our landing page.
Go to Home Page
Getty Images creates exclusive content for the world's biggest brands.
Custom Content is a cost effective way to put our over 527K content contributors to help you create a professional, on-brand, custom imagery library. All custom content is royalty-free, fully indemnified, exclusive, and is yours to use in perpetuity. Explore these tools to find inspiration, case studies, submission guidance, and more. Click on image to link to asset.
Overview
Our global network of +500k creators is ready to develop stills and videos content exclusive to your brand.
Case Studies
Check out our case studies and learn more about how we're creating custom visuals for some of the world's largest brands and agencies.
How to Submit a Brief
Learn more about how to create your Custom Content briefs. Our easy step-by-step process helps you focus on each aspect of the brief in detail.
Custom Content Help Center
Everything you need to know about Custom Content: brief ideas, timelines and steps, written brief example, FAQs, and more.
Technology
Getty Images has the industry insights to ensure your message drives consumer engagement. Check out our Technology insights, case studies, and more.
CPG
Getty Images has the industry insights to ensure your message drives consumer engagement. Check out our CPG insights, case studies, and more.
Healthcare
Getty Images has the industry insights to ensure your message drives consumer engagement. Check out our Healthcare insights, case studies, and more.
Finance
Getty Images has the industry insights to ensure your message drives consumer engagement. Check out our Finance insights, case studies, and more.
Custom Content Thought Starters
Check out our thought-starters on a whole host of different categories and access our step-by-step guide to creating custom briefs.
The world is more visual than ever. We create content that helps you connect and engage.
At Getty Images, differentiated content is what sets up apart. Visuals tell stories, challenge attitudes, amplify perspectives, and move people towards common ground. Click on image to link to asset.
Differentiated Content and CuraTIONS
Let’s bring your vision to life together. Contact your Account Manager to learn more. If you don't have a dedicated account manager, click here to contact us.
LGBTQ+ Collection
The collection aims to empower our industry to be more inclusive with visuals that authentically represent the LGBTQ community.
#AutisticOutLoud
Authentic visual content representing the real, lived experiences of those who’ve gone unseen and are often misunderstood.
The Black Experience
The Black Experience Collection was developed by Getty Images visual content experts with an aim to reimagine how Black people are seen around the world.
Project ShowUs
The collection is dedicated to shattering beauty stereotypes by showing female-identifying and non-binary individuals as they are, not as others believe they should be.
Nosotros Collection
The collection shares the true narrative of the Latinx and Hispanic communities in North America.
Disrupt Aging Collection
The Disrupt Aging Collection captures everyday moments that help break stereotypes and combat ageist biases.
Disability Collection
A growing collection of visuals that break stereotypes and authentically portray people with disabilities in everyday life.
Curated Content & Collections Homepage
Exceptional curated content, captured by our leading photographers and videographers. Exclusive to Getty Images and ready for commercial use.
Get inspired by a curation of our latest creative photos - exclusive to Getty Images, ready for commercial use, and fully indemnified.
New Creative Photo Shoots
Getty Images creates content at the crossroads of calculation and creativity. Through our proprietary study, VisualGPS, we have developed industry specific insights to help brands better understand where consumers are now and where they are going.
VisualGPS
Check out Getty Images’ proprietary research study. With data, insights, and tools you won’t find anywhere else, VisualGPS helps you drive stronger connections and deeper audience engagement.
Black Stories
Learn more about our three collections focused on the Black Experience: The Black History & Culture Collection, The Photo Archive Grant for HBCUs and The Black Experience creative curation.
DE&I Imagery Toolkits
Getty Images and Citi partnered on a toolkit intended to provide creatives with practical guidance on selecting diverse visual content.
LGBTQ+ Guidelines
Getty Images and GLAAD came together to inspire the media and advertising industries to be more inclusive in their visual choices of the LGBTQ+ community.
Inclusive Visual Storytelling for Women
Together Getty Images and SeeHer created a guidebook to ensure visual depictions of women in advertising are authentic, inclusive and diverse.
Inclusive Visual Storytelling for Asian American
Getty Images and ADMERASIA partnered to inspire others to make inclusive visual choices in support of authentic storytelling for the AAPI communities.
DE&I Search Guide
Learn the best keywords and search techniques for locating authentic and inclusive content on Getty Images website.
The Title IX Experience
Explore our video and timeline showcasing the pivotal moments and the female athletes that have redefined the game since the enactment of Title IX.
New Era in Sports: Closing the Gender Gap
Getty Images and Women's Sports Foundation explored intersectional gender representation for women and girls in sports.
Creative Insights
Tap into the expertise and insights of Getty Images Creative Researcher team dedicated to studying and predicting visual trends across multiple industries.
VisualGPS >
We believe that visual representation across the globe matters, and if you can change the image, you can change perception. We have created Visual Toolkits to help drive adoption and action for creating and using more inclusive and differentiated visuals.
Visual Toolkits & Tools >
The Future of Visual Storytelling - Finance
Trust, transparency, and sustainability are the new cost of doing business in the finance industry. Check out how brands can update their visuals to meet consumer expectations.
The Future of Visual Storytelling - Healthcare
Learn how inclusion, wellness, and technology are redefining the visual landscape of healthcare.
International Women's Day
Getty Images partnered with the Unstereotype Alliance to challenge outdated depictions of women and highlight progressive portrayals of female leadership.
Women and Girls in Sports Guidelines
Use these guidelines to help close the visibility gap and reimagine a new world for women and girls in sports.
Photo Archive Grant for HBCUs and HBCU Collection
A photo collection curated by Historically Black Colleges and Universities (HBCUs) in partnership with Getty Images.
We have products and services to suit any project, fit any budget, and solve any content needs
Explore Getty Images’ full suite of products and services including data management, rights & clearance, custom content, and more. Click on image to link to asset.
SOLUTIONS
Market Freeze
A time efficient solution that protects your creative vision and keeps your brand-defining look away from your competitors.
Rights & Clearance
Create fearlessly. With our best-in-class legal protection, you can use the best of our editorial and archival content for your commercial campaigns. We find it and clear it, so you can use it.
Paid Assignments
Our team can help brands capture, create and promote brands, activations, and experiences.
Premium Access
Get the world's best images and videos while keeping creativity flowing with unlimited user seats and no download limits.
Research Services
For your larger projects and campaigns, our team can work alongside your team to help you find the right content.
Media Manager
Get the most value out of your licensed assets. Access, collaborate, and manage your assets across your teams - in-house or remote.
Getty Images Capabilities
From licensable content, to custom visuals, to data management and native advertising services Getty Images can provide a full suite of solutions to keep your brand top of mind with today’s consumers.
Getty Images Overview
Find everything you need to move the world at Getty Images. This comprehensive landing page covers our products and services, providing solutions for all your content, storage, and outreach needs.
Documentary Filmmaker Guidebook
Learn about the content that has created one of the world’s largest commercial archives. This digital experience drives into the collections, licensing processes, and resources.
Entertainment
The best imagery and video of the entertainment world. Award ceremonies to fashion weeks, film festivals to after parties—and everything in between.
We provide the visuals and tools to create connection and drive engagement
Check out the tools below for general guidance on navigating the Getty Images website as well as information related to our featured content collections, our corporate commitments, our webinar series, and more. Click on image to link to asset.
About Us
We are the world’s foremost visual experts—capturing, creating and preserving content to elevate visual communications everywhere.
Our featured curated collections showcase the best of our millions of images and videos. All captured by our leading photographers and videographers.
Corporate Responsibility
We're dedicated to social responsibility. See all the grants, collections, and partnerships that support and strengthen our values.
Getty Images Blog
Use our creative perspective to your advantage. Bring your campaigns to the next level with insider knowledge and expertise from Getty Images.
Getty Images Webinars
Learn more about upcoming webinars or check out a recorded session from our webinar library.
Search Guide
Learn to search and find the best visual content for your next project.
Creative Content Calendar
Be prepared with our Content Calendar that provides a list of important dates with links to imagery boards.
Bite-Sized Webinars
On demand webinars with guidance and insights from the experts in visual content, in under 30 minutes.
DE&I Visual Storytelling Toolkits + Search Guides
VISUALGPS, DATA + INSIGHTS
Imagery Services, WEBINARS + Solutions
Explore our inclusivity tools and the questions you need to ask when creating diverse and authentic content that drives engagement.
Use our propriety data and insights to make intentional and informed visual content decisions.
Explore Getty Images’ full suite of products and services including data management, native advertising, and rights & clearance.
Check out our additional resources including our corporate responsibility page, webinar series, and featured collections.
Learn how you can tap into Getty Images’ global talent to create custom visuals tailored to your brand.
Discover our video collection with over 21 million online clips and millions of hours of offline content.
Go back to Resource Hub Homepage
The Power of Video
Getty Images Editorial Video
Getty Images pioneered the content partner model and now serves as the distribution partner for leading media companies, such as Sony Pictures Entertainment, Universal Studios, NBC News Archives, Paramount Pictures, ITN and The BBC Motion Gallery.
Are you ready to dive in and search for video content? Start a search for editorial video directly from our landing page. Need assistance? We have a Research Team ready to provide complimentary, expert services. Simply tell us what you need and our team of Research Editors will provide a link to a curated board of video content tailored to your requirements and specifications.
Are you ready to dive in and search for video content? Start a search for creative video directly from our landing page. Need assistance? We have a Research Team ready to provide complimentary, expert services. Simply tell us what you need and our team of Research Editors will provide a link to a curated board of video content tailored to your requirements and specifications.
Video is the number one way to engage consumers today. With over 21M online clips and millions of hours of offline video content, Getty Images has video materials that can take your brand messaging to the next level. Harness the power of video with the Getty Images video collection today.
With “found footage” increasing in popularity, we are often asked “what’s in the archive?” We invite you to explore for yourself. Check out unique, rare, and noteworthy video content for inspiration and ideas.
Use this comprehensive tool, featuring our latest sizzle reels, to explore our creative and editorial video content offering. From authentic lifestyle content to up-to-the-minute news, UGC, drone aerials and more, you'll discover how our video content can be used within media and marketing to generate audience engagement.
Editorial video can hold a viewer’s attention like nothing else. The Getty Images collection includes content from 200+ leading editorial video partners such as BBC Motion Gallery, NBC News Archive, ITN, VICE Media, and Bloomberg. Learn about Getty Images’ full-service production capabilities to create custom visual content for public relations, branded campaigns, marketing, events, and social media. We work across all verticals, from sports to fashion to luxury brands and have specialist videographers in most genres.
Get your brand moving with Getty Images Video
For over 27 years, Getty Images has been first in a video-first strategy helping brands find the content they need with our over 21 million online clips and millions of hours of offline video. Explore the tools below to learn more about our video offering.
Hover to learn more + click on image to link to asset
Custom Content Overview
Custom Content Case Studies
Custom Content CPG Solutions
Custom Content Finance Solutions
Custom Content Healthcare Solutions
Custom Content Brief Ideas—Overview
Custom Content Brief Ideas—Automotive
Custom Content Brief Ideas—CPG
Custom Content Brief Ideas—Finance
Custom Content Brief Ideas—Healthcare
Custom Content Brief Ideas—Technology
Custom Content Brief Ideas—Travel
Custom Content Technology Solutions
On-brand. On-budget. Only for you. Bring the engine behind Getty Images’ content production to your company. Our global network of over 496K creators is ready to develop stills and video content exclusive to your brand and messaging.
In the midst of a changing healthcare landscape, ensure your visuals tell the right story about your brand, your messaging, and your commitment to consumers. Tap into our proprietary data and global contributor team to create authentic content tailored to your specifications, all backed by our visual expertise. Check out our case studies and insights in the healthcare industry.
Through our proprietary data and in-depth consumer research, we can predict the visual trends that will humanize the tech industry and resonates with consumers. Discover a new visual language for your technology through Getty Images Custom Content. Check out our case studies and insights in the tech industry to learn how we can create authentic content tailored to your specifications, all backed by our visual expertise.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content today's customers crave. Check out our overview to learn the themes and ideas currently resonating with consumers over several different industries.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content customers crave. Check out our suggestions for the automotive industry.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content customers crave. Check out our suggestions for the CPG industry.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content customers crave. Check out our suggestions for the travel industry.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content customers crave. Check out our suggestions for the technology industry.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content customers crave. Check out our suggestions for the healthcare industry.
Looking for help with inspiration, ideation, and the execution of your custom visual content? Getty Images has you covered. Our Custom Content Brief Ideas tool provides you with data points, industry insights, creative themes, and concrete examples of the content customers crave. Check out our suggestions for the financial industry.
Looking for inspiration and help when it comes to ideation? Based on our proprietary insights and download data, we can predict visuals trends and offer content suggestions that will ensure your brand messaging resonates with today’s consumers. Check out our thought-starters on a whole host of different categories and access our step-by-step guide to creating custom briefs.
We create custom visuals for some of the world’s largest brands in the finance, automotive, food & beverage, travel, and tech industries. Check out our case studies to see who were working with. You’ll learn how we take client concepts and turn them into cutting-edge content that gets noticed.
Getty Images has the industry insight to ensure your brand messaging drives consumer engagement while increasing market share and revenue. Tap into our proprietary data and global contributor team to create authentic content featuring your products and target audience, all tailored to your specifications, backed by our visual expertise. Ensure you tell the right story with your visual content. Check out our case studies and insights in the CPG industry.
Ensure you tell the right story with your visual content. Drive consumer engagement and loyalty, while building trust and growing your clientele through Getty Images Custom Content. Tap into our proprietary data and global contributor team to create authentic content featuring your target audience tailored to your brand identity, all backed by our visual expertise. Check out our case studies and insights in the finance industry.
On-brand, on-budget, on-time. Only for you.
Click on image to link to asset
Our over 527K content contributors are excited to help you create a professional, on-brand, custom imagery library. Explore these tools to find inspiration, case studies, submission guidance, and more. Ready to create that first brief? Get started below.
Inclusive Visual Storytelling for the LGBTQ+ Community
Updated Inclusive Visual Storytelling for Women
DE+I Imagery Search Guide for Inclusivity
DE+I Imagery Toolkits
Black History and Culture Collection
A New Era in Sports— Closing the Gender Gap
Women + Girls in Sports Guidelines
Authentic Visual Storytelling Asian American Community
Getty Images and Citi partnered on a toolkit intended to provide marketers and creatives with practical guidance on selecting diverse visual content. By exploring the seven lenses of identity, and how intersectionality further compounds prejudice, this toolkit offers advice on how to be intentional in your visual content selections to ensure brand messaging is honest, authentic, and inclusive.
Getty Images and GLAAD came together to inspire the media and advertising industries to be more inclusive in their visual choices of the LGBTQ+ community. This guidebook provides marketers and creatives with insights and data to help support the selection of visual content that is all at once powerful, reflective, and authentic in its depiction of the entire LGBTQ+ spectrum.
Together Getty Images and SeeHer explored the seven tenets of identity and partnered to create a practical guidebook to ensure visual depictions of women in marketing and advertising are authentic, inclusive, and diverse. This guidebook offers insights and data to ensure brand messaging and visuals build trust with today's consumers.
Learn the best keywords and search techniques for locating authentic and inclusive content on the Getty Images website. Filled with data and insights, this practical guide helps you understand, find, and use the right imagery to drive consumer engagement.
Getty Images partnered with the Unstereotype Alliance to challenge outdated depictions of women and highlight progressive portrayals of female leadership. Check out the content curation, video, and insights.
The Black History & Culture Collection is a not‑for‑profit initiative created to provide access to historical and cultural images of the African/Black Diaspora in the US and UK. Launched in July 2022 with over 30K images, this collection seeks to pave the way for a deeper understanding of Black History.
In partnership with the Getty Family and Stand Together, the Getty Images Photo Archive Grants for HBCUs Program commits $500,000 to digitize HBCU photographic archives. This new grant series offers HBCUs the opportunity to digitize their valuable visual history for the benefit of students, professors, and the public— increasing access to unique imagery and bringing awareness to untold stories. All licensing proceeds go back to the HBCUs and the grant to ensure its continued success. Watch the short documentary highlighting our year one grant recipients to see newly discovered and restored content.
3 in 5 Asian Americans do not see themselves represented in ad content. Getty Images and ADMERASIA have come together to inspire brands, agencies, and creatives to make inclusive visual choices in support of authentic storytelling for the Asian American communities. This downloadable toolkit and landing page offer data, insights, and practical advice for engaging the Asian American audience as well as multiple curated galleries filled with content solutions to ensure authenticity with every story.
To lead change, Getty Images has created Women & Girls in Sport Guidelines to help creatives, editors, art directors, and marketers create and select visual content for unbiased, inclusive visual storytelling. Use these guidelines to help close the visibility gap and reimagine a new world for women and girls in sports.
Together with the Women’s Sports Foundation, Getty Images explored intersectional gender representation for women and girls in sports with a whitepaper offering stats, insights, and visual solutions for companies looking to make a difference and grow their brand awareness and customer engagement.
2022 marked the 50th anniversary of Title IX, the civil rights law that revolutionized educational athletic programs by barring discrimination based on sex. Explore our video and timeline showcasing the pivotal moments and the female athletes that have redefined the game since the enactment of Title IX.
Change the image, change perceptions.
At Getty Images our mission is to move the world. When inclusivity and diversity are considered within content, authentic representation is created - shifting mindsets, elevating diverse narratives, and ensuring that intent converts to action. Be intentional about your content selection using the tools below.
DE+I Imagery Toolkits ASIA
DE+I Imagery Toolkits EUROPE
Creative Insights Blog
Visualizing Sustainability
Creative Insights— VisualGPS Hub
The Future of Visual Storytelling – Finance
Move the sustainability conversation forward with the right visuals that resonate with today’s consumers. Check out the landing page and download the full sustainability report for trends info and visual solutions.
Trust, transparency, and sustainability are the new cost of doing business in the finance industry. Check out this landing page and downloadable report on how brands can update their visuals to meet consumer expectations.
Learn how inclusion, wellness, and technology are redefining the visual landscape of healthcare. This landing page and downloadable report will show you how visuals in this industry have drastically changed and how to effectively update your brand’s messaging for today’s patients.
Tap into the expertise and insight of the Getty Images Creative Researcher team dedicated to studying and predicting visual trends across multiple industries.
The secret to visual storytelling lies in knowing what imagery triggers a visceral response from your audience. How do you unlock these secrets? With Getty Images research study, VisualGPS, filled with data and insights to inform marketers on how to cut through the crowded visual landscape with content that is relevant to today’s consumer.
Learn what drives consumer behavior and decision making.
Use our internal search data, insights from our visual experts, and the latest market research to access key trends relating to consumer decision making. Discover the visuals which resonate best with your target audience. See the tools below to learn about the latest visual trends and insights.
Beyond Images.
Rights & Clearance Services
Getty Images Assignment Capabilities
Webinars
BiteSized Webinars
Make a connection. Move the world. From licensable content, to custom visuals, to data management and native advertising services Getty Images can provide a full suite of solutions to keep your brand top of mind with today’s consumers.
Getty Images Bite-Sized Webinars: On demand webinars with guidance and insight from the experts in visual content, in under 30 minutes.
From historical images to the latest in drone videography, the Getty Images collection houses a wealth of culturally significant photos and video. Offering content from every perspective, we give you access to the largest privately-owned archive in the world.
Stay connected with Getty Images webinars. Learn about upcoming webinars or check out a recorded session from our webinars library.
Red Carpet Ready. In-person. Virtual. Hybrid. With unparalleled access to events around the world, Getty Images has the resources to create live streams, provide virtual photography, produce EPKs, design activations, and organize photo and video shoots for highly shareable entertainment and fashion content. Check out our end-to-end solutions for production, content, and buzz. Get noticed NOW.
A digital experience exploring the Getty Images Archive. Learn about the content that has created one of the world’s largest commercial archives. This digital experience drives into the collections, licensing processes, and resources all crafted to help inspire, complement, or complete any TV or film project.
Looking to use editorial content in commercial campaigns? By leveraging our industry connections, Getty Images can quickly assess and clear any third‑party rights you need for your commercial projects allowing you to focus on telling your story on your terms.
Explore the tools below to see the full capabilities of the Getty Images brand. We have products and services to suit any project, fit any budget, and solve for any content needs.
Market Freeze PDF
Make your next project stand out and limit the ability of others to license the same content as you with Market Freeze. We remove content you’ve licensed from our site, effectively making it yours, and keep your brand-defining look away from your competitors.
Getty Images Featured Collections
Getty Images Blog, Tips, + The Download Webinar
Corporate Responsibility Page
Content Calendar
Use our creative perspective to your advantage. Bring your projects to the next level with insider content from Getty Images.
Holidays and celebratory months can sneak up on you. Our Content Calendar provides a list of important dates for marketers and brands with links to imagery boards. Updated continuously throughout the year.
Getty Images Guidance.
Check out the tools below for general guidance on navigating the Getty Images website as well as information related to our featured content collections, our corporate commitments, our webinar series, and more.
