TOTAL REACH
TALENT SOCIAL POSTS
EARNED MEDIA IMPRESSIONS
STILL ASSETS CREATED
INSTAGRAM USERS REACHED
VIDEO ASSETS CREATED
1
56
325
456
789
1,264
3,574
5,893
6,568
32,384
56,423
98,894
251,463
693,483
943,473
985,483
315M+
1
56
325
456
789
1,264
3,574
5,893
6,568
32,384
56,423
98,894
251,463
875,345
976,473
999,347
250M+
1
56
325
456
789
1,264
3,574
5,893
11,473
32,384
56,423
123,685
251,463
574,970
976,473
987,574
55M+
1
56
325
456
789
856
987
1,056
1,079
1,124
1,187
1,232
1,246
1,278
1,289
1,299
90+
1
10
22
54
67
78
88
103
117
125
136
254
345
364
378
399
1.8K
1
10
22
54
67
78
88
103
117
125
136
158
178
186
259
299
50
SOCIAL POSTS
VIDEO PORTRAITS
Case Study: Full-Service Production
PIZZA HUT PARK CITY
Elevate Pizza Hut across prominent pop culture moments through engaging branded content and direct access to talent.
THE ASK
Following several successful activations at major entertainment events including SXSW and San Diego Comic-Con, Pizza Hut called upon Getty Images once again to produce a full-service content studio in the Pizza Hut Lounge Park City in partnership with People and Entertainment Weekly at the Sundance Film Festival.
In addition to creating engaging still and video portraits in the studio, the team captured authentic behind-the-scenes brand interactions with the hundreds of stars and filmmakers who stopped by the Pizza Hut Lounge. Attendees photographed in the studio were offered branded social media assets in real-time, organically amplifying the activation.
THE SOLUTION
Click to See the Video
