MTV VMAs
IHG Rewards Club Holiday Party
Martell Home Live Party
Hudson Yards Grand Opening
Screen Actors Guild Awards
Cannes Film festival
Stranger Things 3 Press Junket
Samsung Galaxy Birthday Party
Sundance Film Festival
VEnice Film Festival
CMT Music Awards
Case Studies
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Select Clients
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Grand Opening Celebration
Coachella
CASE STUDY: Branded Content
The Ask Amplify CMT’s brand exposure through real-time social sharing with talent captured backstage at the CMT Music Awards.
The Solution A full-service production team shot talent on two separate looks – a CMT-branded yellow set and an exclusive look for People Magazine, which was delivered to People’s editors in real time for immediate media use. Social-first assets were delivered onsite to more than 50 groups and solo talent within 30 minutes of the show wrapping, swiftly reaching over 25 million Instagram users through flawless turbo distribution.
ALL CASE STUDIES
1
56
325
456
789
1,264
3,574
5,893
6,568
32,384
56,423
98,894
251,463
693,483
943,473
985,483
25M+
INSTAGRAM USERS REACHED
875,345
976,473
999,347
50+
TOTAL TALENT POSTS
11,473
123,685
574,970
987,574
650K+
TOTAL LIKES ON THE SHARED CONTENT
BACK TO CASE STUDIES
A brand-focused recap sizzle to showcase Lexus' partnership with the Venice Film Festival.
Lexus
TOTAL IMPRESSIONS
TOTAL ASSETS
EARNED MEDIA IMPRESSIONS
SOCIAL-FIRST ASSETS
SOCIAL MEDIA USERS REACHED
SOCIAL MEDIA INTERACTIONS
THE ASK
Create a deeper play within the film and creative community and expand Canada Goose’s Sundance Film Festival partnership beyond Park City, Utah.
THE SOLUTION
Getty Images assembled a full-service production team that captured over 250 social-first assets featuring prominent creative figures on-site in Park City. Content was edited and delivered to talent in real-time, capturing authentic brand moments while leveraging over 145 million total impressions on social media.
CASE STUDY: BRANDED CONTENT
Canada Goose
145M+
125M+
11M+
10
22
54
67
78
88
103
117
125
256
345
426
459
506
549
550
136
158
178
186
198
246
250+
135,847
146,685
157,693
159,898
160K+
TOTAL REACH
TALENT SOCIAL POSTS
STILL ASSETS CREATED
VIDEO ASSETS CREATED
315M+
250M+
55M+
856
987
1,056
1,079
1,124
1,187
1,232
1,246
1,278
1,289
1,299
90+
254
364
378
399
1.8K
259
299
50
SOCIAL POSTS
VIDEO PORTRAITS
PIZZA HUT PARK CITY
Elevate Pizza Hut across prominent pop culture moments through engaging branded content and direct access to talent.
Following several successful activations at major entertainment events including SXSW and San Diego Comic-Con, Pizza Hut called upon Getty Images once again to produce a full-service content studio in the Pizza Hut Lounge Park City in partnership with People and Entertainment Weekly at the Sundance Film Festival.
In addition to creating engaging still and video portraits in the studio, the team captured authentic behind-the-scenes brand interactions with the hundreds of stars and filmmakers who stopped by the Pizza Hut Lounge. Attendees photographed in the studio were offered branded social media assets in real-time, organically amplifying the activation.
Click to See the Video
To commemorate the 10 year anniversary of the Samsung Galaxy phone, Samsung approached Getty Images to create social-ready vertical video portraits at their Galaxy birthday celebrations in New York City and Los Angeles.
With an expert team generating content strategy and workflow optimization plans, a seamless event experience was achieved and key brand moments were captured on Samsung Galaxy phones of more than 250 attendees. Assets were edited and delivered to talent in a lightning-fast fashion to maximize reach on social, and a full library of photo content was also uploaded to GettyImages.com for media pickup – closing the loop like only Getty Images can.
SAMSUNG GALAXY BIRTHDAY
CAVALLI
Combined Unique Monthly Visitors
for People.com and EW.com
67M+
BTS Images
70
NETFLIX's STRANGER THINGS
The Ask To drive visibility of Netflix's Stranger Things Season 3 release, Netflix partnered with Getty Images' Custom Solutions team to create original portraits and video content with the cast. The Solution The Custom Solutions team secured Entertainment Weekly and People.com as media partners who hosted exclusive portrait galleries, posted several social assets, and cut unique video interviews.
PORTRAITs
100
Talent
17
Portraits
Behind-the-Scenes
MEdia Partnership
Social Reach
MISSION: SHOWCASE CAVALLI’S DESIGNS THROUGH A DOCU-STYLE VIDEO PIECE
Highlighting the beauty and intricate detail of Cavalli products, STUDIO chronicled model and actress Eva Herzigova’s journey through the Cannes Film Festival—from preparation to red carpet— while donning a bespoke Cavalli gown.
SERVICES
• Full-Service Production • Social-First Content • Talent Integration
on TV Fashion Style
The video surpassed
1.5M views
Follow model and actress Eva Herizgova's journey as she prepared to walk the Cannes red carpet in one of their bespoke dresses.
Highlighting the beauty and intricate detail of Cavalli products, Getty Images chronicled Herzigova's journey at the Cannes Film Festival—from preparation to red carpet— while donning a bespoke Cavalli gown. It's all in the planning as the whole film need to be shot in a 1-hour window with 2 videographers. Nothing was rehearsed or set up, no ‘take 2s.'
Roberto Cavalli at Cannes
Roaming access at the SAG Awards allowed Getty Images' entertainment video team to capture unique angles, intimate views, and spontaneous interview moments rarely seen from the red carpet.
CASE STUDY: Editorial Coverage
SAG Awards
Getty Images Entertainment Video team maximized their roaming position to give music fans an immersive, behind-the-scenes experience, taking them into the heart of the red carpet action.
To amplify the launch event for its holiday promotion, IHG Rewards Club partnered with award-winning recording artist, Ne-Yo, and commissioned Getty Images to capture every aspect of the evening and produce corresponding announcement videos to release across official brand channels.
Getty Images deployed a team of 17 specialized content creators, producers and talent liaisons to rapidly shoot and turn around edits of all content for client approval by the time the event wrapped. Following approvals, 175 photos and GIFs were published to Getty Images’ channels for worldwide media pick-up. An additional set of customized talent videos—each uniquely formatted for IHG’s various social platforms, including Instagram, Facebook and Twitter—were held for exclusive client usage.
CANON
TEMPERLEY
Luxury brand Martell commissioned Getty Images to produce, edit, and distribute engaging content captured at the launch event of their livestream web series, Martell Home Live.
Getty Images captured video and photo content focusing on celebrities, influencers and VIP guests of the event, resulting in over 200 photos being published to GettyImages.com. A library of social-first assets with customized branding and a stylish sizzle reel for Martell’s Instagram feed were delivered to the client within four hours of the event. Extended sizzle reels for internal uses were delivered within 48 hours of the event. With this swift delivery of assets, the client was able to leverage Getty Images’ worldwide distribution of content to maximize media pick up of the event, which was a priority for the brand.
MARTELL HOME LIVE PARTY
The Ask Hudson Yards' real estate developer, Related Companies, commissioned Getty Images to highlight its elaborate two-day grand opening of New York's highly anticipated new neighborhood.
The Solution To capture the high-profile event, Getty Images provided creative consultative social media services and curated eye-catching feed designs for the @hudsonyards channel. In addition to photography and videography created for media distribution, Getty Images delivered unique assets including exclusive short-form videos, GIFs, and social-formatted stills in real time for immediate posting across the Hudson Yards channels.
HUDSON YARDS GRAND OPENING
Highlighting brand activations and major entertainment events through engaging Instagram stories
Instagram Stories
New York Fashion Week
San Diego Comic-Con
Coachella Music & Arts Festival
Kid's Choice Awards
