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new creative video shoots
Answer the call of the wild with this new video shoot from Getty Images’ contributor Gregory Balvin. The content captured is a testament to the unadulterated allure of the Rocky Mountains, offering audiences an exclusive window into the lives of the region’s fauna thriving in their natural habitat. Get up close and personal with grizzly bears and their playful cubs, watch majestic moose navigate through pristine meadows, and observe big horn sheep as they make their way through the snowy landscape.
Rocky Mountain High
JULY 2023
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Getty Images is the world’s foremost visual expert—capturing, creating, and preserving content to elevate visual communications everywhere. By identifying cultural shifts, spearheading trends, and powering the creative economy, we fuel visual storytelling worldwide. Through our proprietary study, VisualGPS, we have a deep understanding of visual trends and what customers are looking for from brands. These insights inform the creation of our content to ensure authentic engagement with your audience. Below you will find a curation of our latest creative video - exclusive to Getty Images, ready for commercial use, and fully indemnified. Be sure to visit this page often as it will be updated with new content on a regular basis.
JUlY 2023
The evening commute is never without its challenges, but Getty Images’ contributor Maskot was undaunted in capturing end-of-day commuters. Juggling complex location permits, managing crowds and multiple forms of transit, all while racing against the time constraints of magic hour, Maskot expertly crafted authentic, inclusive content including commuters on bicycles, e-scooters, and on foot as well as buses, trains, and trams. Everyone will get home safely licensing this fully model and property released video content.
Homeward Bound
Our proprietary research has shown that families with teenagers are often missing from travel visuals. It’s time to get ready for some quality family time with Getty Images’ contributor Thomas Barwick's new resort shoot in Cabo, Mexico. The series showcases families with teenagers encompassing every aspect of the resort experience, from check-in and settling into rooms, to pool time and delightful lunches with stunning beach views. The series also features thrilling excursions and adventures, such as boating, snorkeling, paddleboarding, kayaking, and surf lessons, all while fostering family bonding and creating cherished memories.
Traveling with Teens
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The Jet Set
You’ll want to get grounded with a new private jet shoot from our expert videographer, Hal Bergman, including footage of hangars, mechanics, and ground crews. All models featured are trained aircraft professionals, so you can feel confident in the authenticity and safety of this content. Are you feeling fly yet?
Contemporary warehouse and shipping center content is always a popular subject, but shooting it can be challenging with location permits and safety protocols. Luckily, our expert videographer Hal Bergman has formed great industry relationships that allow us to capture fully model and property released content that is ready for immediate distribution. From employees clocking-in, to orientation, to lunch breaks, line work, conveyor belts, forklift operations, portraits and more, this shoot is a refresh on an old favorite.
Industry Standard
NEW!
User Generated Content
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Video is the number one way to connect with audiences on social media and nothing captures authenticity like user-generated content. Getty Images’ contributors have taken UGC a step further by creating fully model and property released video content that is ready for immediate commercial use. Check out our latest UGC curation featuring contemporary and archival content, capturing personal stories, sharing milestones, and offering emotional moments that create connection and engagement with audiences.
Come along on a night out with a group of best friends in the heart of Marrakech's Medina. These energetic teens and young adults offer a vibrant evening of comradery while they sip mocktails, savor tapas, and dance atop one of the rooftop venues in the old city. Getty Images’ contributor Thomas Barwick, captures the important concepts of bonding, connection, friendship, independence, and joy with his signature video style and expertise.
Moroccan Teens Friday Night
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Stories from the Diamond
This complex shoot from Getty Images’ contributor Thomas Barwick including 30 main cast members and over 100 extras captures the essence of baseball, showcasing the key moments of America’s past time. This high-value production offers fully cleared sports content ready for any commercial or entertainment production.
Contact your Account Manager to learn more. If you don’t have a dedicated account manager, click here to contact us. Be sure to visit this page often as it will be updated with new content on a regular basis.
The Soul of a Soccer Fan
From jubilant celebrations to moments of collective anguish, Getty Images’ contributor Lighthouse Films authentically captures the emotional rollercoaster of soccer crowds. Showcasing the unfiltered reactions that mirror the unpredictable twists and turns of the game, this video shoot encapsulates the entire spectrum of emotions that define the soccer fan experience, all model and property released, so everyone wins.
From sundrenched Miami to the shores of South Africa, this new video shoot by Getty Images’ contributor Katleho Seisa captures a group of diverse friends gathered together at sunset for an evening of fun and camaraderie. From warm smiles, to carefree laughter, and the genuine bonds of friendship amongst breathtaking beauty, this shoot captures all the beachy vibes of summer.
Golden Hour Get Together
Follow the full “tail” of puppy adoption from the first moments of bonding, to the exploration of this lucky pup’s new forever home. Shot with a commercial aesthetic from Getty Images’ contributor Maskot, the intimate camera perspectives, natural light, and sophisticated movements create a sense of care and companionship. Featuring a real-life LGBTQ+ couple, this shoot embraces authenticity and love like no other video content.
Adopt, Don't Shop
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City Girl, Soccer World
Getty Images’ contributor Counter, captures a day-in-the-life of a female soccer player as she spends her morning studying and working from home, to her evening practice on the pitch. Complete with action shots, quiet moments at home, and inspirational portraits against an urban landscape at sunset, this shoot subtly imparts the soul of an athlete and her passion for her sport. Filmed across a single day, with a real-life soccer player, this shoot embraces authenticity from every angle.
Interested in new photo content? Explore the New Creative Stills Shoots page
With increasing interest in women’s sport and the Women’s World Cup in July 2023, there will be demand for soccer content globally. The range of topics covered includes portraits, broadcast views, drone views, celebratory moments, fan reactions, and conceptual street play. Completely exclusive to Getty Images, there is no other content like this on the market.
Professional Soccer
APRIL 2023
MAY 2023
Getty Images contributor, Simon Krzic produced a series of conceptual sports videos staged in an actual high school setting to achieve a powerful sense of authenticity. Featuring both men’s and women’s basketball teams, this shoot captures content on and off the court, showcasing teamwork, athleticism, and determination.
High School Basketball
JANUARY 2023
Travelers of all backgrounds want to see themselves authentically reflected in travel imagery. From 2020 to 2021, there has been a rise in customer search interest for family travel and diverse families concurrently. Based on this data, our contributor Klaus Vedfelt, sought to capture a diverse group of travelers immersing themselves in the culture of Montenegro. From beaches to boating excursions, vineyards to spacious villas, this unique content showcases both the playful moments and the authentic connections created through the joys of a shared experience.
European Travel
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Eco-anxiety has grown since 2020: A third of US adults say they spend more time thinking about the climate now than they did before the pandemic.* This eco-anxiety has led to a trend in the use of darker flora and fauna visuals both in terms of exposure and subject matter. Check out the best of our nature and wildlife video content employing the latest camera techniques and styles to capture the full power of nature.
The Power of Nature
Portrait Curation
Our VisualGPS study reveals that 83% of consumers believe that depicting diversity is critical to driving empathy. Diverse video portraits featuring real people, not models, offer brands powerful, authentic content to connect with consumers. “Realistic representation and the depiction of everyday life” is what consumers are attracted to. Candid, personal moments create engagement with your brand and message.
DECEMBER 2022
Diversity is the latest trend in high school this season. This new shoot from Lighthouse Films, captures a full range of students and teachers of diverse backgrounds and abilities in and out of the classroom. From school safety lessons, to fire drills, to exams, language labs, and using the latest technology to enhance learning, this shoot’s got the full curriculum including content from the last day of school.
Classic American High School
Morocco Travel
Our VisualGPS study reveals, travelers of all backgrounds want to see themselves authentically reflected in travel imagery. Shot in Marrakech and the Agafay Desert, this shoot covers a variety of themes from tourism, to local families, to small business. Subjects covered include the affordable to the experiential: hot air balloons, camel rides, sightseeing, cooking classes, and luxury services.
With a need for more localized and diverse family content, our contributor Thomas Barwick, captured a family celebration in Marrakech, Morocco. This shoot showcases the authentic interactions of a multi-generational family as they enjoy a shared meal. The warm tones, thoughtful motion, and close-ups compliment the close connections of this real-life family
Moroccan Family Celebration
Laundromat
Getty Images contributor Lighthouse Films is cleaning up with a new laundromat video shoot. This shoot showcases a mix of subjects from a mother and daughter folding clothes together, to a young woman checking laundry off her to-do list, to a stereotype challenging depiction of a father and son making easy (and fun) work of the wash. Employing innovative camera tracking techniques, this shoot offers a dynamic selection content with a new spin on the spin cycle.
* Source: Forbes, 2021
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JUNE 2023
Our search data shows that “female business owner” is trending above expectation, so our content team and contributor Xavier Arnau, gained access to a local bath and beauty shop with a female proprietor making suds, sales, and happy customers. Enjoy the fresh fragrance of this light and airy, modern bath boutique.
Female Entrepreneur
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Second Hand Retail
Based on our proprietary VisualGPS study, there is a need to visualize sustainability through the lens of small business. What’s more sustainable (and fun) than secondhand clothing shopping? Vintage finds and retro styles are saving the planet one tee at a time. In this shoot from Dedy Andrianto, a new contributor to Getty Images, a diverse group of colleagues and shoppers (all friends IRL) organize, purchase, and get creative inside a beautifully curated secondhand boutique offering fashion therapy for shoppers and the environment.
Through our VisualGPS research we know that 53% of people report that they “rarely see themselves in advertising” across identities such as women, LGBTQ+, older people, and people of color. In this new shoot by our contributor, Staticnak, we made sure multiple identities were seen while seeing the latest blockbuster. Shot inside a beautiful, modern cinema, diverse groups of friends and family members enjoy a night at the movies. The shoot includes interactions with cinema staff as well as staff responsibilities before and after the film. Shhhhh – the show is about to begin.
Let's Go to the Movies
Lion Dance Troop
The dazzling costumes and talent of this lion dance troupe will have you in its jaws from the start. With a need for more differentiated video content, our contributor Lim Yean Jun shot within the training center and dorms of the kids, teens, and young instructors that comprise this dance troupe capturing the comradery, dedication, challenges, and sheer beauty of this ancient art.
Booking.com reveals that post-pandemic, travelers want to both indulge and see their dollars go further. 7 in 10 travelers want to maximize their budget, but half also say they will spend more indulgently to make up for time lost during Covid. This curation of new video content covers everything from the best of budget travel, to experiential adventures, to luxurious and lavish destinations.
New Travel Curation
India from Above
Created by Getty Images contributor Islay Petire, every frame of these aerials over India paints a vivid picture revealing the kaleidoscope of colors, bustling cities, and tranquility from above. Soaring high over India's varied terrain, the drone's eye view reveals hidden geographic gems, amusements parks, Holi celebrations, beautiful beaches, and the dense motion of India’s cities.
Focusing on the customer need of authentic content, Getty Images contributor Simon Krzic, applied the sensibilities and artistry typically reserved for a studio shoot to a location shoot for various Olympic sports including balance beam, high jump, shot put, discus, and hurdles. With comprehensive of coverage of each sport, full narratives around the sports or athletes wait to be told.
Individual Concept Sports
Mountain Escape
According to Booking.com, travelers are prioritizing self-actualization and mental health, which often means traveling at a slower pace. For Getty Images contributor Counter Film, a mountain refuge became the ideal location in which to explore this concept. Join the crew as they follow two travelers, documentary style, as they spend the weekend hiking, relaxing, exploring, and enjoying the serene, rustic environment.
Getty Images contributor Gary Burchell beautifully documented a diverse gathering of primary school children and teachers capturing a wide range of activities from dynamic classroom discussions, to engaging group learning, to serene moments of reflection, meditation, and focus. This video shoot showcases a comprehensive approach to child education, highlighting the joy and satisfaction derived from personal growth, while also emphasizing the importance of concentration, mindfulness, and teamwork in fostering a collaborative learning environment.
Primary Education
Chile Lifestyle
Get a glimpse into the local life of Santiago and Valparaiso with a new shoot showcasing the beauty of everyday moments and the spirit of urban life with a rich variety of scenarios. Focused on the concepts of togetherness, love, exploration, and connection, you’ll feel the authenticity of friends and families, bustling local markets, and locals going about their daily routines. Brimming with energy and vitality, this visual story is designed for both local interest and global appeal.
Did you know video is the number tool for social marketers today? Check out these interactive, loopable, conceptual, eye-catching, and dare we say fun interpretations of Web3 design that are perfect for social media.
Metaverse
Out Out—Nightclub
Not ready to end this party? 'Out Out' is a term used by Brits to describe a big night out. It's more than popping into a pub for one drink, it's dancing into the wee hours. We know content that represents 'togetherness' and 'celebration' is a consistent need amongst consumers, so our contributor Flashpop created a colorful, electric collection of video content of a diverse group enjoying an evening of live music and dancing. There is even a love story featuring a real life couple. Love and fully released content is in the air.
With a demand for more inclusive representation of women and girls in sports, this sumo kids shoot by contributor Trevor Williams offers a glocal story of how to pile drive the glass ceiling. Be inspired by the discipline, bravery, and athleticism of these young athletes and unique shoot.
Sumo Kids
Live Music
Our data reflected a need for video content featuring a fully released live music venue and performance. We knew this would be challenging, so we turned to seasoned photographer / videographer Hal Bergman who went to work renting a club in Downtown Los Angeles and booking a band. Covering arrival and set-up, live band and DJ sets, and plenty of audience shots, the result is a vibrant, lively, authentic event that beckons you to clap along to the music, cozy up to the bar, and make some noise. Bottle service anyone?
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