THE ASK
NEC Personal Computers, an IT company based in Japan, was looking for images to support their new product launch for Lavie Nextreme personal computer. It was important to showcase the portable nature of the new lightweight laptop, while capturing a wide variety of settings and lifestyles made possible by using Lavie Nextreme to work remotely.
THE SOLUTION
Engaging photographers around the globe in a single brief, Getty Images facilitated product shipping and created beautiful scenes of people using the NEC computer in unexpected places. We captured a range of models in age and gender, enjoying life and feeling confident they can work anywhere at any time. The authenticity of the content invites the audience to a lifestyle free from the office. All imagery was model released and cleared for all commercial uses in perpetuity. NEC Personal Computers was able to use these visuals on their website immediately to effectively deliver their brand message to customers.
CASE STUDY: Custom CONTENT
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