A partnership Project
Take action.
Show your audience—your customers—the diverse, inclusive and authentic LGBTQ+ community they deserve to see.
Download the guideBook
Visuals impact our understanding of ourselves and the world around us. Authentic imagery
is important to reflect the diversity of the world we live in.
Click Below to explore Collections
Show more.
See more.
LGBTQ+
Archival Content
LGBTQ+
Archival Content
Editorial Images Available for Image Guarantee
Editorial Images Available for Image Guarantee
#StyleWithPride Collection
#StyleWithPride Collection
Best of the LGBTQ+
Collection
Best of the LGBTQ+
Collection
While some gay men are more feminine and some lesbian women are more masculine, both
of these representations, in addition to the use of rainbow flags and other depictions of LGBTQ people’s lives are over-indexed and clichéd.
and Pride Month.
Move beyond rainbows
Human Rights Day
December
10
World AIDS Day
December
1
#GivingTuesday
November
30
Transgender Awareness Week
Week of November
12
Spirit Day
October
21
National Coming Out Day
October
11
LGBTQ History Month
Month of
Oct
Bisexual Awareness Week
Week of September
23
International Non-Binary People's Day
July
14
Juneteenth
June
19
Harvey Milk Day
May
22
Int. Day Against Homo-, Trans-,
and Bi-phobia
May
17
Lesbian Visibility Day
April
26
International Transgender Day of Visibility
March
31
World Day of Social Justice
February
20
Human Rights Day
December
10
World AIDS Day
December
1
#GivingTuesday
November
30
Transgender Awareness Week
Week of November
12
Spirit Day
October
21
National Coming Out Day
October
11
LGBTQ History Month
Month of
Oct
Bisexual Awareness Week
Week of September
23
International Non-Binary People's Day
July
14
Juneteenth
June
19
Harvey Milk Day
May
22
Int. Day Against Homo-, Trans-,
and Bi-phobia
May
17
Lesbian Visibility Day
April
26
International Transgender Day of Visibility
March
31
World Day of Social Justice
February
20
Human Rights Day
December
10
World AIDS Day
December
1
#GivingTuesday
November
30
Transgender Awareness Week
Week of November
12
Spirit Day
October
21
National Coming Out Day
October
11
LGBTQ History Month
Month of
Oct
Bisexual Awareness Week
Week of September
23
International Non-Binary People's Day
July
14
Juneteenth
June
19
Harvey Milk Day
May
22
Int. Day Against Homo-, Trans-,
and Bi-phobia
May
17
Lesbian Visibility Day
April
26
International Transgender Day of Visibility
March
31
World Day of Social Justice
February
20
CLICK TO SEE THE FULL LGBTQ+ HOLIDAY CALENDAR
CLICK TO SEE THE FULL LGBTQ+ HOLIDAY CALENDAR
The new guidance is a direct response to the latest Getty Images Visual GPS 2021 Study that found countries that have greater representation of the LGBTQ+ community in their media and advertising also exhibit less discrimination and less bias.
However, when LGBTQ+ people are included in advertising, it’s often narrow and stereotypical.
Getty Images Visual GPS Study found only 20% stated seeing LGBTQ+ people represented regularly in visuals.
to acceptance.
Being seen can lead
of such visuals depict gay men as ‘flamboyant’
28%
12%
91%
43%
76%
35%
of such visuals depict lesbian women as ‘masculine’
29%
12%
91%
43%
76%
35%
of such visuals depict LGBTQ+ people carrying the rainbow flag in some capacity
29%
12%
91%
43%
76%
35%
of such visuals depict gay men as ‘feminine’
30%
12%
91%
43%
76%
35%
of such visuals depict gay men as ‘flamboyant’
28%
12%
91%
43%
76%
35%
of such visuals depict lesbian women as ‘masculine’
29%
12%
91%
43%
76%
35%
of such visuals depict LGBTQ+ people carrying the rainbow flag in some capacity
29%
12%
91%
43%
76%
35%
of such visuals depict gay men as ‘feminine’
30%
12%
91%
43%
76%
35%
Be visionary.
Practice inclusive visual storytelling.
Download the guideBook
At Getty Images, we believe in the power of visuals to change perceptions and inspire—elevating diverse narratives that can alter perceptions, evoke empathy, and build community.
Getty Images and GLAAD came together to inspire the media and advertising industries to be more inclusive in their visual choices by fueling the creation of imagery which is all at once powerful, reflective, and authentic in its depictions of the entire LGBTQ+ spectrum.
are powerful.
Visuals in marketing
respect.
commands
diversity.
amplifies
empathy.
empowers
perceptions.
changes
is believing.
is
Seeing
Seeing is believing
A partnership Project
Take action.
Show your audience—your customers—
the diverse, inclusive and authentic LGBTQ+ community they deserve to see.
Download the guideBook
Visuals impact our understanding of ourselves and the world around us. Authentic imagery is important to reflect the diversity of the world we live in.
Click Below to explore Collections
Show more.
See more.
LGBTQ+
Archival Content
Best of the LGBTQ+
Collection
#StyleWithPride Collection
Editorial Images Available for Image Guarantee
While some gay men are more feminine and some lesbian women are more masculine, both
of these representations, in addition to the use of rainbow flags and other depictions of LGBTQ people’s lives are over-indexed and clichéd.
Pride Month.
rainbows and
Move beyond
Human Rights Day
December
10
World AIDS Day
December
1
#GivingTuesday
November
30
Transgender Awareness Week
Week of November
12
Spirit Day
October
21
National Coming Out Day
October
11
LGBTQ History Month
Month of
Oct
Bisexual Awareness Week
Week of September
23
International Non-Binary People's Day
July
14
Juneteenth
June
19
Harvey Milk Day
May
22
Int. Day Against Homo-, Trans-,
and Bi-phobia
May
17
Lesbian Visibility Day
April
26
International Transgender Day of Visibility
March
31
World Day of Social Justice
February
20
Human Rights Day
December
10
World AIDS Day
December
1
#GivingTuesday
November
30
Transgender Awareness Week
Week of November
12
Spirit Day
October
21
National Coming Out Day
October
11
LGBTQ History Month
Month of
Oct
Bisexual Awareness Week
Week of September
23
International Non-Binary People's Day
July
14
Juneteenth
June
19
Harvey Milk Day
May
22
Int. Day Against Homo-, Trans-,
and Bi-phobia
May
17
Lesbian Visibility Day
April
26
International Transgender Day of Visibility
March
31
World Day of Social Justice
February
20
Human Rights Day
December
10
World AIDS Day
December
1
#GivingTuesday
November
30
Transgender Awareness Week
Week of November
12
Spirit Day
October
21
National Coming Out Day
October
11
LGBTQ History Month
Month of
Oct
Bisexual Awareness Week
Week of September
23
International Non-Binary People's Day
July
14
Juneteenth
June
19
Harvey Milk Day
May
22
Int. Day Against Homo-, Trans-,
and Bi-phobia
May
17
Lesbian Visibility Day
April
26
International Transgender Day of Visibility
March
31
World Day of Social Justice
February
20
CLICK TO SEE THE FULL
LGBTQ+ HOLIDAY CALENDAR
The new guidance is a direct response to the latest Getty Images Visual GPS 2021 Study that found countries that have greater representation of the LGBTQ+ community in their media and advertising also exhibit less discrimination and less bias.
However, when LGBTQ+ people are included in advertising, it’s often narrow and stereotypical.
Getty Images Visual GPS Study found only 20% stated seeing LGBTQ+ people represented regularly in visuals.
to acceptance.
Being seen can lead
of such visuals depict gay men as ‘flamboyant’
28%
12%
91%
43%
76%
35%
of such visuals depict lesbian women as ‘masculine’
29%
12%
91%
43%
76%
35%
of such visuals depict LGBTQ+ people carrying the rainbow flag in some capacity
29%
12%
91%
43%
76%
35%
of such visuals depict gay men as ‘feminine’
30%
12%
91%
43%
76%
35%
of such visuals depict gay men as ‘flamboyant’
28%
12%
91%
43%
76%
35%
of such visuals depict lesbian women as ‘masculine’
29%
12%
91%
43%
76%
35%
of such visuals depict LGBTQ+ people carrying the rainbow flag in some capacity
29%
12%
91%
43%
76%
35%
of such visuals depict gay men as ‘feminine’
30%
12%
91%
43%
76%
35%
Be visionary.
Practice inclusive visual storytelling.
Download the guideBook
At Getty Images, we believe in the power of visuals to change perceptions and inspire—elevating diverse narratives that can alter perceptions, evoke empathy, and build community.
Getty Images and GLAAD came together to inspire the media and advertising industries to be more inclusive in their visual choices by fueling the creation of imagery which is all at once powerful, reflective, and authentic in its depictions of the entire LGBTQ+ spectrum.
are powerful.
Visuals in marketing
respect.
commands
diversity.
amplifies
empathy.
empowers
perceptions.
changes
is believing.
Seeing
Seeing is believing
Click here to link to the #StyleWithPride press release
Click here to link to the #StyleWithPride press release