THE ASK
To amplify the launch event for its holiday promotion, IHG Rewards Club partnered with award-winning recording artist, Ne-Yo, and commissioned Getty Images to capture every aspect of the evening and produce corresponding announcement videos to release across official brand channels.
THE SOLUTION
Getty Images deployed a team of 17 specialized content creators, producers and talent liaisons to rapidly shoot and turn around edits of all content for client approval by the time the event wrapped. Following approvals, 175 photos and GIFs were published to Getty Images’ channels for worldwide media pick-up. An additional set of customized talent videos—each uniquely formatted for IHG’s various social platforms, including Instagram, Facebook and Twitter—were held for exclusive client usage.
CASE STUDY: BRANDED CONTENT
ALL CASE STUDIES
CANON
TEMPERLEY
IHG Rewards Club Holiday Party