The Ask
Hudson Yards' real estate developer, Related Companies, commissioned Getty Images to highlight its elaborate two-day grand opening of New York's highly anticipated new neighborhood.
The Solution
To capture the high-profile event, Getty Images provided creative consultative social media services and curated eye-catching feed designs for the @hudsonyards channel. In addition to photography and videography created for media distribution, Getty Images delivered unique assets including exclusive short-form videos, GIFs, and social-formatted stills in real time for immediate posting across the Hudson Yards channels.
CASE STUDY: Full-service production
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De vraag
De onroerend goed-ontwikkelaars van Hudson Yards benaderde Getty Images voor het uitlichten van hun tweedaagse opening in een recent opgeleverd gebied in New York.
De oplossing
Getty Images zorgde een specifieke, creatie aanpak voor social media om dit belangrijke evenement vast te leggen en cureerde opvallende design voor het @hudsonyards kanaal. Naast de foto’s en video’s die aan verschillende media werden gestuurd, leverde Getty Images ook unieke bestanden waaronder exclusieve, korte video’s, GIFs en stills voor social media, die in real-time en onmiddellijk gepost konden worden op de kanalen van Hudson Yards.
Le besoin
Le promoteur immobilier Hudson Yards a confié à Getty Images la mise en avant de son opération de lancement "Grand Opening" d’un nouveau quartier très attendu de New York.
La solution
Pour photographier cet événement de grande envergure, Getty Images a fourni des prestations de services réseaux sociaux et sélectionné avec soin des visuels pour créer des feeds pour la chaîne @hudsonyards. En plus des prestations photographie et vidéo pour la distribution aux médias, Getty Images a fourni des visuels uniques, notamment des vidéos exclusives de format court, des GIF et des images fixes au format social en temps réel pour publication immédiate sur les canaux d'Hudson Yards.
Die Anfrage
Related Companies, der Bauträger von Hudson Yards, beauftragte Getty Images mit der Dokumentation einer aufwändigen zweitägigen Eröffnungsfeier eines begehrten Immobilienprojekts in New York.
Die Lösung
Um die hochkarätige Veranstaltung festzuhalten, stellte Getty Images kreative Beratungsleistungen für Social Media und ausgewählte, auffällige Feed-Designs für den Kanal von @hudsonyards bereit. Neben den Fotos und Videos, die für die mediale Distribution erstellt wurden, stellte Getty Images in Echtzeit einzigartige Dateien bereit, darunter exklusive Kurzvideos, GIFs und für Social Media optimierte Fotos, die über alle Kanäle von Hudson Yards hinweg direkt gepostet werden konnten.
Fallstudie: Full-service-produktion
La Richiesta
Lo sviluppatore immobiliare di Hudson Yards, Related Companies, ha commissionato a Getty Images di evidenziare la sua elaborata inaugurazione - della durata di due giorni - dell'attesissimo nuovo quartiere di New York.
La Soluzione
Per documentare l'evento di alto profilo, Getty Images ha fornito servizi di consulenza social e creazione di contenuti e ha curato la realizzazione di feed accattivanti per il canale @hudsonyards. In aggiunta alle foto e ai video creati per la distribuzione ai media, Getty Images ha fornito contenuti unici in esclusiva, tra cui video brevi, GIF e immagini ridimensionate per i social, consegnati in tempo reale in modo da poter essere immediatamente pubblicati sui canali di Hudson Yards.
Case Study: Produzione completa
O pedido
A Related Companies, o promotor imobiliário da Hudson Yards, encomendou à Getty Images que destacasse a sua sofisticada inauguração de dois dias do muitíssimo desejado novo bairro de Nova Iorque.
A solução
Para captar o evento de perfil elevado, a Getty Images prestou serviços de consultoria criativa para as redes sociais e selecionou modelos de feed para o canal @hudsonyards. Para além da fotografia e videografia criadas para distribuição dos meios de comunicação, a Getty Images forneceu ficheiros únicos, incluindo vídeos exclusivos em formato curto, GIFs e fotografias formatadas para as redes sociais em tempo real para publicação imediata nos canais da Hudson Yards.
Estudo de caso: Produção de serviço completo
La petición
Related Companies, empresa de bienes raíces que desarrolló Hudson Yards, encargó a Getty Images que destacara visualmente la gran inauguración del esperado complejo de Nueva York que se llevó a cabo durante dos días.
La solución
Para capturar este evento de perfil alto, Getty Images proporcionó servicios de consultoría creativa para redes sociales y seleccionó diseños de feeds llamativos para el canal @hudsonyards. Además de las fotografías y vídeos creados para la distribución en medios, Getty Images entregó al cliente un material único que incluía vídeos exclusivos en formatos cortos, GIFs e imágenes para redes sociales en tiempo real para su publicación inmediata en los canales de Hudson Yards.
Caso de estudio: Servicio integral de producción
The Ask Hudson Yards' real estate developer, Related Companies, commissioned Getty Images to highlight its elaborate two-day grand opening of New York's highly anticipated new neighborhood.
HUDSON YARDS GRAND OPENING
CASE STUDY: BRANDED CONTENT
The Solution To capture the high-profile event, Getty Images provided creative consultative social media services and curated eye-catching feed designs for the @hudsonyards channel. In addition to photography and videography created for media distribution, Getty Images delivered unique assets including exclusive short-form videos, GIFs, and social-formatted stills in real time for immediate posting across the Hudson Yards channels.
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