Hong Leong Bank worked with Getty Images to build a brand library that would differentiate its brand and depict the positive effect its products and services have on their customers' lives.
Hong Leong Bank's marketing team wanted to ensure the moments we captured felt authentic and not overly posed, and had specific representation requirements for Malay, Chinese and Indian ethnicities, as well as styling preferences appropriate for depicted cultures.
THE ASK
Crowd-sourced briefs with Custom Content allowed Hong Leong Bank to tap into our diverse global photographic community, delivering on-target audience representation in imagery.
With over 1,500 images to choose from, the marketing team was able to select vibrant images, representing a visual style that is unique and identifiable. Spanning topics of lifestyle and technology, Custom Content briefs helped Hong Leong Bank to build a library of tailored, exclusive imagery to use across their marketing communications.
THE SOLUTION
CASE STUDY: CUSTOM CONTENT
Hong Leong Bank
The Ask
Hong Leong Bank worked with Getty Images to build a brand library that would differentiate its brand and depict the positive effect its products and services have on their customers' lives.
Hong Leong Bank's marketing team wanted to ensure the moments we captured felt authentic and not overly posed, and had specific representation requirements for Malay, Chinese and Indian ethnicities, as well as styling preferences appropriate for depicted cultures.
The Solution
Crowd-sourced briefs with Custom Content allowed Hong Leong Bank to tap into our diverse global photographic community, delivering on-target audience representation in imagery.
With over 1,500 images to choose from, the marketing team was able to select vibrant images, representing a visual style that is unique and identifiable. Spanning topics of lifestyle and technology, Custom Content briefs helped Hong Leong Bank to build a library of tailored, exclusive imagery to use across their marketing communications.
Case Study: Custom content
