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Leverage Getty Images' industry-leading content production and operations to help bring your story to life...
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MORE PUBLICITY, LESS WORK • Upload & ingest event assets • Review & approve content before publishing • Distribute to a broader audience of 85k+ media contacts • Control content & messaging • Insight into media pickup • 24/7 client & media support
Leave the ideation, location scouting, storyboarding, casting, post-production, and everything in between to Getty Images' experts
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CONTENT STRATEGY
2019 VISUAL TRENDS
THE DEATH OF AUTHENTICITY
For the last ten years, the democratization of photography has been shaking us free from the highly stylized, slick imaginings of the world and introduced us to the concept of “authenticity.” And yet, creative expression of late is bringing us back to the more playful, dream-like aspects of reality.
1
Because we are traveling more often and returning to the same place regularly, people want to feel at home and connected to their destination. As a result, the imagery around travel is controlled less by travel companies and more by individual travelers exploring beyond the usual paths.
TOURIST VS. TRAVELER
2
Masculinity Undone explores how to liberate men from long-established visual stereotypes and portray masculinity in a less prescriptive and emotionally rich way.
MASCULINITY UNDONE
3
Get the most out of your sponsorship spends and event activations.
Covering 160K+ events each year, our experienced contributors are uniquely positioned to deliver on-site event coverage, real-time content, and more
Amplify your message through our global platform and extensive network of media partners
WORLDWIDE DISTRIBUTION
Lean on our visual experts to create elevated and impactful social-ready content
SOCIAL STRATEGY & FEED CURATION
Detailed data recaps & content performance analysis to help measure your ROI
Post-Assignment Tracking
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CASE STUDIES
UNRIVALED ACCESS
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Crowd-Sourced Custom Content
COMMERCIAL ASSIGNMENT
TOYOTA
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PORTRAITS EDITED BEFORE THE OPENING MATCH
TEAMS PHOTOGRAPHED
PLAYERS AND COACHES PHOTOGRAPHED
PHOTOGRAPHERS
BY THE NUMBERS
6K
736
32
18
A team of 18 Getty Images photographers on assignment for FIFA shot all 32 squads over 8 days in Russia. Along with the traditional player headshots for official FIFA use, the Getty Images photographers captured dynamic, eye-catching portraits of each player and coach for wider media pickup and cross-platform use by FIFA.
GENERATION OF EXCLUSIVE CONTENT
OFFICIAL PORTRAITS
Create engaging social-first content for FIFA to publish across its social channels throughout the World Cup.
THE ASK
Exclusive content captured by Getty Images, from matches to portrait sessions and everything in between, was quickly turned into social-ready assets for FIFA and its players to post. Of the content posted to FIFA's Instagram channel during the World Cup, content created by Getty Images out-performed FIFA's typical posts by an average of 150%.
THE SOLUTION
Social-Ready Assets
TOTAL LIKES ON THE SOCIAL-FIRST CONTENT POSTED TO FIFA'S INSTAGRAM
VIEWS ON THE SOCIAL-FIRST VIDEOS POSTED TO FIFA'S INSTAGRAM
14M+
5.5M+
CASE STUDY: BRANDED CONTENT
FIFA World Cup
CANON
FIFA
Show us the freedom and joy of mobility. Taking to the open road brings new possibilities and adventure, and Toyota asked Getty Images' community to share their interpretation… in a Toyota, of course!
Getty Images worked with a vast community across the US to build an understanding of Toyota's brand guidelines and execute photography optimized for Toyota's Instagram feed. Getty Images' photographers went to work, capturing authentic images of life on the road and utilizing a variety of models, as well as an assortment of Toyota makes and models from the last couple of decades. With Toyotas from the 80s and 90s experiencing a surge in popularity, our savvy contributors capitalized on this trend, to Toyota's benefit. Images in use on social saw almost double the engagement versus average... amazing ROI for this campaign.
CASE STUDY: CUSTOM CONTENT
PIZZA HUT
Support the launch of Canon’s new, innovative Zoemini S and Zoemini C devices with engaging product & lifestyle video and stills content that speaks to and excites a socially-savvy youth audience.
In response to Canon's brief, Getty Images developed multiple visual stories to capture the attention of a Gen Z audience. The deliverables included short-form vlogger-style videos, animated social assets, product shots, and more. Getty Images handled every aspect of the production from preliminary research, storyboarding, and casting, to location scouting, model styling, and post-production.
CASE STUDY: COMMERCIAL ASSIGNMENT
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VIDEO 1
VIDEO 2
FOUR SEASONS
TOTAL REACH
TALENT SOCIAL POSTS
EARNED MEDIA IMPRESSIONS
STILL ASSETS CREATED
INSTAGRAM USERS REACHED
VIDEO ASSETS CREATED
56
325
456
789
1,264
3,574
5,893
6,568
32,384
56,423
98,894
251,463
693,483
943,473
985,483
315M+
875,345
976,473
999,347
250M+
11,473
123,685
574,970
987,574
55M+
856
987
1,056
1,079
1,124
1,187
1,232
1,246
1,278
1,289
1,299
90+
10
22
54
67
78
88
103
117
125
136
254
345
364
378
399
1.8K
158
178
186
259
299
50
SOCIAL POSTS
VIDEO PORTRAITS
PIZZA HUT PARK CITY
Elevate Pizza Hut across prominent pop culture moments through engaging branded content and direct access to talent.
Following several successful activations at major entertainment events including SXSW and San Diego Comic-Con, Pizza Hut called upon Getty Images once again to produce a full-service content studio in the Pizza Hut Lounge Park City in partnership with People and Entertainment Weekly at the Sundance Film Festival.
In addition to creating engaging still and video portraits in the studio, the team captured authentic behind-the-scenes brand interactions with the hundreds of stars and filmmakers who stopped by the Pizza Hut Lounge. Attendees photographed in the studio were offered branded social media assets in real-time, organically amplifying the activation.
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MANPOWER
Capture the essence of Kuala Lumpur, Malaysia ahead of Four Seasons’ new property opening. Images must bring to life the color, vibrancy, and culture of the capital city.
Getty Images activated a team of photographers in-region, convening at our flagship iStockalypse event, and created a series of photo challenges that included creating iconic, high quality images of street scenes, cityscapes, temples, and beautiful scenery unique to KL. Four Seasons was able to select the best of the best from more than 400 images to build out creative for social and marketing materials ahead of the opening.
ALL CASE STUDIES
ROBERTO CAVALLI
Workforce solutions firm Manpower commissioned Getty Images to produce an above-the-line, portrait-led advertising campaign.
Our in-house production team took care of casting, wardrobe, and retouching, and we delivered these confident and engaging portraits to match Manpower’s creative brief. Following a successful campaign, Manpower called on Getty Images again to recreate the first set of portraits with new models, extending the campaign's lifespan and impact.
MISSION: SHOWCASE CAVALLI’S DESIGNS THROUGH A DOCU-STYLE VIDEO PIECE
Highlighting the beauty and intricate detail of Cavalli products, STUDIO chronicled model and actress Eva Herzigova’s journey through the Cannes Film Festival—from preparation to red carpet— while donning a bespoke Cavalli gown.
SERVICES
• Full-Service Production • Social-First Content • Talent Integration
views on TV Fashion Style
The video surpassed
1.5 MILLION
Follow model and actress Eva Herizgova's journey as she prepared to walk the Cannes red carpet in one of their bespoke dresses.
Highlighting the beauty and intricate detail of Cavalli products, Getty Images chronicled Herzigova's journey at the Cannes Film Festival—from preparation to red carpet— while donning a bespoke Cavalli gown. It's all in the planning as the whole film need to be shot in a 1-hour window with 2 videographers. Nothing was rehearsed or set up, no ‘take 2s.'
Roberto Cavalli at Cannes
DANONE
NIKE
Bledina, a subsidiary of Danone, required authentic, light and bright imagery of babies and toddlers discovering fruits and vegetables. Truly, these are caught moments depicting the joy of healthy, fresh food!
Bledina harnessed Getty Images' world class creators to generate more than 3,000 images in this viral brief… a total cuteness overload and a wide variety of high quality, fully released content to choose from in updating their brand library. The breadth and depth offered via Getty Images' global footprint led to a variety of age groups and settings that reflect the global reach of this French brand. With complete flexibility to use and reuse assets, the Bledina team can get the most out of their library of assets, optimizing content across social and digital, consistent with today's marketers' workflows.
GARNIER
Creation of commercial content that could be utilized in advertising campaigns across multiple platforms.
Nike turned to Getty Images to manage all aspects of production and execute on its vision in a seamless, turnkey fashion. The result was a library of robust visual content for Nike to use across global campaigns, including 360° video, social-ready assets, player portraits, and more.
NIKE & CHELSEA FOOTBALL CLUB
CASE STUDY: COMMERCIAL ASSIGNMENTS
NOVARTIS
Create a library of branded content at Garnier's skincare product launch event for a group of its influencer partners.
A robust collection of influencer-style social-ready content, product and beauty shots, and an event recap sizzle video were created over the course of the two-day event.
GARNIER SKINCARE LAUNCH
VISA
Novartis approached Getty Images to create powerful visual content for their annual reports, corporate responsibility program and social channels.
Significant pre-production time was spent with Novartis to explore the range of healthcare issues they wanted to document, resulting in 2-3 months of continuous travel for Getty Images photographer Brent Stirton who combined his reportage and environmental portraiture to great effect.
PRUDENTIAL
Bring purchase moments – dinner in Osaka, shopping under the neon that lights up Tokyo, matcha ice cream with friends – to life with authentic moments captured by Getty Images photographers and videographers in Japan.
Our Japan-based community jumped in to this project, excited to deliver the sights, sounds and flavor of Osaka and Tokyo via a series of photo and video briefs. As a distributed team, centralized marketers at Visa heandquarters are sometimes challenged to build fresh regional libraries, and Getty Images was an ideal partner. Three briefs and more than 300 curated assets later, the local Japan Visa team has a new library optimized for social, digital ads, and virtually any other use. Getty Images' uncapped indemnification, release process, and exclusivity mean that Visa have unique, commercially viable content at an incredibly competitive price.
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