"The way [AAPI] characters are pushed into the background of primarily white storylines is a reflection of the way Asians and Pacific Islanders are treated in America.”
– Pun Bandhu, Asian Performers Action Coalition
Change the image, change perception.
3 in 5 Asian Americans do not see themselves represented in ad content.
Getty Images and ADMERASIA have come together to inspire brands, agencies, and creatives
to make inclusive visual choices by fueling the creation and circulation of imagery which is all at once
powerful, reflective, and authentic in its depictions of the entire Asian American spectrum.
This is what leadership looks like.
Together with ADMERASIA, we've created a toolkit and curated a gallery of images
to support inclusive visual storytelling about Asian American communities
Let us help you build a new visual narrative
Source: PEW, 2019
Learn more about Getty Images' capabilities or contact us for a demo
largest Asian American ethnic groups—
Chinese
Indian
Filipinx
Vietnamese
Korean
—are underrepresented in visuals
5
of visuals show culturally-specific aspects of Asian American life
of Asians say that being their race/ethnicity is central to their overall identity
56%
of group photos show Asians alongside other races and not among fellow Asians, often the result of tokenism and inauthentic storytelling
75%
Asian Americans are more than
as likely to be shown in stereotypical white collar/professional occupations than blue collar or service sector jobs
<1%
When ADMERASIA opened its doors over 25 years ago, its Chinese American founders, young, bright-eyed, and full of potential, had one mutual aspiration: to connect mainstream media to Asian Americans. Today, ADMERASIA services a multitude of Fortune 500 companies interested in connecting with Asian Americans. We’ve stayed true to our calling, telling authentic stories that come from a deep-rooted connection to our identities.
View our curated image galleries
Asian American Editor's Picks | Asian American Representation | Asian American History: Everyday Life | Asian American History: Notable Figures and Events
10x
of visuals include
LGBTQ+ Asian Americans
<2%
the
x
Check out our webinar—Authentic Visual Storytelling for the Asian American Community
download the toolkit
The pandemic has heavily impacted the progress made on the gender gap. It is imperative that we continue our mission to promote and celebrate women in leadership positions through authentic visuals across all age ranges, backgrounds and business sectors.
To mark International Women’s Day on 8 March 2021, Getty Images and the Unstereotype Alliance have co-curated a gallery of diverse, inclusive and unstereotyped images that celebrate this year’s official IWD theme, “Women in leadership: Achieving an equal future in a COVID-19 world.”
The gallery takes an intersectional approach to explore the multiple ways women exhibit leadership qualities, encouraging all to challenge stereotypical ideas and choose progressive portrayals of what leadership looks like in their communications for IWD2021.
The Unstereotype Alliance seeks to eradicate harmful stereotypes from advertising and media to help create a more equal world. Convened by UN Women, the United Nations entity for Gender Equality, the Alliance collectively acts to empower people in all their diversity (gender, race, class, age, ability, ethnicity, religion, sexuality, language, education, etc.) by using advertising as a force for good to drive positive change all over the world.
Click here to see the gallery
Make the choice to challenge outdated depictions of women.
Choose progressive portrayals of what female leadership looks like in 2021. Help us achieve a future of equality in a COVID-19 world.
Read about the collection and
our CreativeInsights here
This is what leadership looks like.
This is what leadership looks like.
A young woman in a business suit, arms crossed, staring straight into the camera is a familiar trope when we talk about
“women in leadership,” but this outdated image of a woman emulating a masculine stereotype fails to reflect the true diversity, strength and power of female leadership.
At Getty Images, we believe that by changing the image, we can change perceptions. In a world where unconscious bias affects our ability to recognize emerging leadership, we must replace these outdated images to ensure that everyone recognizes a woman’s ability to lead.
Click here to see the
International Women's Day video