"The way [AAPI] characters are pushed into the background of primarily white storylines is a reflection of the way Asians and Pacific Islanders are treated in America.”
– Pun Bandhu, Asian Performers Action Coalition
Change the image, change perception.
3 in 5 Asian Americans do not see themselves represented in ad content.
Getty Images and ADMERASIA have come together to inspire brands, agencies, and creatives
to make inclusive visual choices by fueling the creation and circulation of imagery which is all at once
powerful, reflective, and authentic in its depictions of the entire Asian American spectrum.
This is what leadership looks like.
Together with ADMERASIA, we've created a toolkit and curated a gallery of images
to support inclusive visual storytelling about Asian American communities
Let us help you build a new visual narrative
Source: PEW, 2019
Learn more about Getty Images' capabilities or contact us for a demo
largest Asian American ethnic groups—
—are underrepresented in visuals
of visuals show culturally-specific aspects of Asian American life
of Asians say that being their race/ethnicity is central to their overall identity
of group photos show Asians alongside other races and not among fellow Asians, often the result of tokenism and inauthentic storytelling
Asian Americans are more than
as likely to be shown in stereotypical white collar/professional occupations than blue collar or service sector jobs
When ADMERASIA opened its doors over 25 years ago, its Chinese American founders, young, bright-eyed, and full of potential, had one mutual aspiration: to connect mainstream media to Asian Americans. Today, ADMERASIA services a multitude of Fortune 500 companies interested in connecting with Asian Americans. We’ve stayed true to our calling, telling authentic stories that come from a deep-rooted connection to our identities.
View our curated image galleries
Asian American Editor's Picks | Asian American Representation | Asian American History: Everyday Life | Asian American History: Notable Figures and Events
of visuals include
LGBTQ+ Asian Americans
Check out our webinar—Authentic Visual Storytelling for the Asian American Community
download the toolkit