Advertising Week 2022
Monday October 17- Thursday October 20
RELATED MATERIAL
Monday
October 17th, 12:10pm ET
Authentic Representation in Visuals:
Converting Intent to Action
X
Panelists:
Tristen Norman, Head of Creative Insights, the Americas, Getty Images
Nikki Darden, Head of Global Marketing Integration, DEI Brand Strategy, and Internal Brand Engagement
Sara Denby, Head of Unstereotype Alliance Secretariat, UN Women
Scout Bassett, USA Paralympic Sprinter
VIRTUAL LINK
MAP
Moments are the New Cookies
Verve Group and Getty Images will present why moments-based marketing is exactly what the advertising industry has been looking for — a way for brands, ads and content can align without the use of tracking technology. Consumers live and breathe heightened amounts of media when their favorite team or entertainer is in the news. These moments are what make fans and shape culture — and they just might signal to the advertising community how to better connect brands with consumers while they’re online. Verve Group and Getty Images will present why moments-based marketing is exactly what the advertising industry has been looking for — a way for brands, ads and content can align without the use of tracking technology. Learn how, in a future without behavioral targeting, advertisers can win over customers and how new technology and data sources can unlock new advertising channels.
Panelist:
Mike Zarrilli: Senior Director, Global Strategic Development, Getty Images
Raman Sidhu: SVP, EMEA Sales & Global Partnerships, Verve Group
Wednesday
October 19th, 12:35pm ET
VIRTUAL LINK
MAP
Visuals are the new global language, and they have the power to move the world forward. They impact the way we see ourselves — and the world around us.Getty Images partnered with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity and improving our understanding of different cultures. Join execs and creatives from Getty Images, Citi and UN Women’s Unstereotype Alliance Secretariat, alongside USA Paralympic athlete Scout Bassett as we uncover findings and global nuances from the toolkits and come away with key takeaways for brands and marketers to dismantle stereotypes and increase visibility for people across misrepresented and underrepresented groups in media and advertising.
Location: The Creative Showcase / The Market
BLDG 4 / Lower Level. 200 Broome Street,
New York, NY 10002 New York, NY 10002
Location: The Insights Arena
BLDG 4 / Ground Level. 200 Broome Street,
New York, NY 10002 New York, NY 10002
For more information click to contact Matthew Gingrich or Cecile Darmayan
VIRTUAL LINK
RELATED MATERIAL
Where are all the 40+ women?
Panelists:
Andrea Sullivan, CMO, VaynerX
Tristen Norman, Head of Creative Insights, Americas, Getty Images
Barbara Shipley, Senior Vice President, Brand Integration, AARP
Carol Frazer Haynesworth, Head of Multicultural Strategy and Inclusion, Carmichael Lynch
Location: Equality Lounge:
Delancey & Ludlow (The DL)
95 Delancey St, New York, NY, 10002
Groundbreaking strides have been made by and for women in the last 10 years, especially in advertising and media. They outnumber men in most countries and they’re incredibly diverse in their interests, backgrounds, lifestyles, and identities. For the most part, there is a growing and expanding depiction of women to reflect this diversity and nuance. However, what persists is an exclusion driven by the convergence of ageism and sexism where women become largely underrepresented in visuals or when included, reduced to harmful stereotypes. Join this conversation for actionable insights marketers and brands can use now to deliver authentic and honest messaging to this demographic.
Tuesday
October 18th, 9:30am ET
MAP
VIRTUAL LINK
MAP
Advertising Week 2022
Monday October 17- Thursday October 20
RELATED MATERIAL
Monday October 17th 12:10pm ET
Authentic Representation in Visuals:
Converting Intent to Action
X
Panelists:
Tristen Norman, Head of Creative Insights, the Americas, Getty Images
Nikki Darden, Head of Global Marketing Integration, DEI Brand Strategy,
and Internal Brand Engagement
Sara Denby, Head of Unstereotype Alliance Secretariat, UN Women
Scout Bassett, USA Paralympic Sprinter
VIRTUAL LINK
MAP
Why Ageism Must Be Part of the DE&I Discussion
DE&I is now front-and-center in marketing though there remains one critical component that needs to be seriously addressed — ageism. Every person of every demographic gets older, yet ageism remains a major problem in advertising. And this is despite the fact that Americans over the age of 50 constitute 47% of the adult U.S. population and drive over $8.3 trillion in economic activity each year. In this powerful session, AARP CCMO Martha Boudreau is joined by (an Industry Executive) to discuss the 10 imperatives for bringing campaigns to life.
Panelists:
Martha Boudreau Chief Communications & Marketing Officer, AARP
Tuesday
October 18th, 9:30am ET
RELATED MATERIAL
VIRTUAL LINK
MAP
Visuals are the new global language, and they have the power to move the world forward. They impact the way we see ourselves — and the world around us.Getty Images partnered with Citi to develop global Diversity, Equity & Inclusion Imagery Toolkits, setting a standard for authentic representation, celebrating identity and improving our understanding of different cultures. Join execs and creatives from Getty Images, Citi and UN Women’s Unstereotype Alliance Secretariat, alongside USA Paralympic athlete Scout Bassett as we uncover findings and global nuances from the toolkits and come away with key takeaways for brands and marketers to dismantle stereotypes and increase visibility for people across misrepresented and underrepresented groups in media and advertising.
Location: The Creative Showcase / The Market
BLDG 4 / Lower Level. 200 Broome Street,
New York, NY 10002 New York, NY 10002
Location: The Boardroom / The Market Line
BLDG 3 / Second Level
200 Broome Street, New York, NY 10002
For more information click to contact Matthew Gingrich or Cecile Darmayan
VIRTUAL LINK
RELATED MATERIAL
Where are all the 40+ women?
Panelists:
Andrea Sullivan, CMO, VaynerX
Tristen Norman, Head of Creative Insights, Americas, Getty Images
Barbara Shipley, Senior Vice President, Brand Integration, AARP
Carol Frazer Haynesworth, Head of Multicultural Strategy and Inclusion, Carmichael Lynch
Location: Equality Lounge:
Delancey & Ludlow (The DL)
95 Delancey St, New York, NY, 10002
Groundbreaking strides have been made by and for women in the last 10 years, especially in advertising and media. They outnumber men in most countries and they’re incredibly diverse in their interests, backgrounds, lifestyles, and identities. For the most part, there is a growing and expanding depiction of women to reflect this diversity and nuance. However, what persists is an exclusion driven by the convergence of ageism and sexism where women become largely underrepresented in visuals or when included, reduced to harmful stereotypes. Join this conversation for actionable insights marketers and brands can use now to deliver authentic and honest messaging to this demographic.
Tuesday, October 18th
9:30am ET
MAP
Tuesday October 18th 9:30am ET
Moments Are the New Cookies
Location: The Insights Arena / The Market
BLDG 4 / Ground Level. 200 Broome Street,
New York, NY 10002 New York, NY 10002
Wednesday October 19th 12:35pm ET
Panelists:
Mike Zarrilli: Senior Director, Global Strategic Development, Getty Images
Raman Sidhu: SVP, EMEA Sales & Global Partnerships, Verve Group